What is a Sales Trigger Event and Why It's Important to Close More Deals - Discover 10 ways track sales trigger events & how Crunchbase Pro can help.. Learn what is a trigger event and how top B2B sales teams use these signals to turn company changes into real pipeline and revenue opportunities.
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A trigger event is any occurrence or circumstance that suggests a potential opportunity for engagement or interaction with a prospect. These events can vary widely, ranging from changes within a prospect's organization, such as new hires, mergers, or expansions, to external factors like industry trends or regulatory changes.. A trigger event is something that forces a company to change. For example, at the time of this writing, the Federal Reserve has raised the Fed Fund rate to the highest level in many decades. This is a trigger event for real estate agents, mortgage banks, and title companies. Real estate agents will have to change how they find potential buyers, mortgage banks may have to develop new lending.
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