Laughing Cow Logo

The Laughing Cow is the UK's most popular cheese triangle brand. Here's a little bit more about our history.. The original cow logo was based on a cow drawn by Benjamin Rabier which adorned trucks carrying meat to the front lines during WW1. Leon Bel, the founder, makes Laughing Cow logo history by changing the logo to a cow with earrings. The individual wedges wrapped in aluminum foil is created as we know it today!

Convinced by the potential of the invention, Léon started his own brand with the help of the Grafs. In 1921, The Laughing Cow® cheese was born. In 1923, Léon Bel got inspired to change the brand logo. The cow, formerly standing on all fours, was reduced to a close up of her head by Benjamin Rabier.. The concept of a laughing or smiling cow in advertising may predate the creation of The Laughing Cow brand. A 1903 advertisement in an American newspaper featured a smiling cow promoting "Star Brand Butter" and "Milton's Ice Cream". [11] The Laughing Cow brand as we know it today was established later. On April 16, 1921, Léon Bel trademarked his brand, as La Vache Qui Rit, in France. [12][13.